Solution Engineer • GTM Builder • AI Strategist
I work at the intersection of product, technology and sales — helping ambitious teams find their GTM motion, win complex customers and turn great technology into commercial outcomes.
I’ve spent more than 12 years helping organisations connect technology, customer needs and commercial outcomes. My career has taken me through experience design, solution engineering, operations, program management and full-cycle sales — giving me an unusually broad perspective on what it takes to turn great technology into something customers understand, value and ultimately buy.
I’ve worked across every segment, from SMB and Commercial through to Mid-Market and Enterprise, supporting more than 600 accounts and contributing to some of Salesforce EMEA’s largest and most complex engagements. I’ve led discovery, designed solutions, presented to the C-suite, shaped deal strategy and worked alongside customers from first conversation through to commercial decision.
What interests me most is how great technology gets taken to market. How do you make a complex product’s value obvious? What problems matter enough to solve? How do you demonstrate value quickly, win customers and turn what works into a repeatable GTM motion?
My background in experience design and design thinking has a big influence on how I approach those questions. I like getting close to customers, understanding how they actually work, building and testing ideas quickly, and using what we learn to shape both the solution and the way we take it to market.
AI is increasingly part of that work. I use it hands-on to prototype workflows, explore use cases and help customers understand where it can create meaningful value — without treating AI as the answer to every problem.
From design and solution engineering to full-cycle sales — every role has shaped how I understand technology, customers and GTM.
NotionOwn the customer journey across the Mid-Market Nordics, from pipeline generation and first conversation through discovery, workflow design, commercial close, implementation and renewal. Build live with customers, translating complex workflows into tangible business value and commercial outcomes. Own the customer relationship end-to-end, accountable not just for what gets sold, but for the value realised and expanded over time.
NotionPartner with customers to shape their AI strategy, helping them identify high-impact use cases and adopt AI in ways that solve real business problems. Lead discovery, demos and solution design across complex customer engagements. Bring a hands-on approach to AI, rapidly experimenting with new capabilities and translating them into practical solutions that customers can adopt with confidence.
SalesforcePartnered with customers across the UK & Ireland to understand complex business challenges through discovery, demos and strategic solution design. Helped organisations navigate digital transformation while exploring how emerging AI capabilities could create real business value.
SalesforceLed cross-functional programmes delivering internal products for the global Solution Engineering organisation. Partnered with designers, researchers, engineers and senior leadership to align priorities, drive execution and deliver tools that improved operational efficiency across the Solution Engineering organisation.
SalesforceBuilt the operational foundation for the EMEA Solution Engineering design team, creating scalable processes, tooling and metrics that improved planning, delivery and collaboration across the organisation. Partnered with regional leadership to help the team operate more effectively at scale.
SalesforceEstablished as the first Experience Design Lead within the EMEA Solution Engineering organisation, partnering with Solution Engineers, Account Executives and regional leadership on some of the region's largest opportunities. Led executive workshops, customer discovery and solution strategy, solving complex business challenges and supporting strategic enterprise sales engagements across EMEA. Mentored designers and helped build the region's experience design practice.
SalesforceBuilt custom demos and prototype applications that brought customer use cases to life. Worked closely with Solution Engineers and Account Executives to understand business challenges and create tailored experiences using Apex, Visualforce, JavaScript, HTML and CSS.
GoogleEvaluated data accuracy and applied judgment to make data quality decisions for Google Maps.
600+ accounts supported across Salesforce EMEA and Notion — from fast-moving commercial deals to some of the largest enterprise engagements in the region. Below is a small example of some of the customers I had the pleasure of working with.
A multidisciplinary skill set built across sales, technology and strategy — from hands-on solution design to C-suite conversations and commercial close.
I use AI as a practical tool across GTM, customer work and prototyping — researching faster, building ideas, automating workflows and turning concepts into something customers can actually see and use.
Based in Dublin, Ireland. Best reached on LinkedIn.